In 1978, a young Australian surfer founded the UGG brand on the shores of Southern California. His Aussie roots forged a strong love for sheepskin and he was convinced the world would one day share this love. Since 1978, UGG has employed the finest standards of craftsmanship in the world, utilizing a variety of premium materials that feel like nothing else. From grade-A Twinface Sheepskin to luxuriously soft UGGpure? wool, all of the exceptionally high-quality materials are carefully selected, refined and handcrafted to deliver a truly unparalleled experience.